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March 2020

NWPS COVID-19 Update

First and foremost, our thoughts and prayers are with the individuals and families most affected by the COVID-19 outbreak, and our profound gratitude goes out to the medical first responders and the every-day, hard-working Americans who are delivering our food, stocking the shelves and manning the gas stations. At NWPS, we take our responsibilities to our clients, plan participants, and staff very seriously. During this COVID-19 pandemic, our top priority is keeping everyone on our team healthy so they can continue to perform their jobs while doing our civic duty to help slow the pace of infection. With that in mind, we have implemented a plan that ensures, from your perspective and the perspective of your plan participants, it will be business as usual, and we are committed to keeping the quality of our services and our responsiveness at the level you expect from us. Rest assured that contributions are being processed, phones are being answered and distribution checks are being sent. Because of our careful planning, we are confident we have the infrastructure and processes in place to be successful. We will keep you posted as new events develop, but in the meantime, don’t hesitate to reach out to us if

The Value of Participant Data

In the tech world, there is an old saying: “if the product is free, you’re not the customer; you’re the product.”  Turns out this was first presented as a concept regarding the relationship between TV networks and viewers way back in 1973.  It’s as true now as it was then! What does this have to do with retirement plans you might ask.  Well, in several recent ERISA lawsuits the use of participant data by a plan’s provider to cross-sell other products and services has been raised as an ERISA violation both by the plan sponsor and by the providers.  To wit: “Even worse,” the lawsuit states, “Shell defendants allowed the Fidelity defendants to use plan participants’ highly confidential data, including Social Security numbers, financial assets, investment choices and years of investment history to aggressively market lucrative non-plan retail financial products and services, which enriched Fidelity defendants at the expense of participants’ retirement security.” We thought it would be interesting to consider the enterprise value of participant data by making some comparisons with the tech and social media giants.  In 2015 a tech blog published these numbers (market capitalization/monthly average user count).  We calculated the 2020 numbers (with some difficulty!). Value of a User 2015 2020 Facebook $158 $246 Google $182 $500 Alibaba $621 $850 Amazon $733 $3,500 What the table